The team behind the engine.

Every account is worked by a GTM engineer and a sales lead from our Australian team.

Who you work with

  • Stephen Mullan

    Stephen Mullan

    Founder and sales lead

    Stephen took Swoop Funding's Australian launch from no one on the ground to A$12M in SME finance. He started at Enterprise Ireland, scaled Mr Yum, now me&u, and at Ignite Partners won enterprise sales agreements for Ailytics, floats.ai, Groundup.ai and V-Key.

  • Eva Laverty

    Eva Laverty

    GTM engineer

    Eva is the systems and coding expert behind our GTM engine. She builds the data, enrichment and automation workflows that carry each account from first signal to a booked meeting, and keeps them running.

  • Chris Mullan

    Chris Mullan

    GTM advisor

    Chris is our content and lead generation strategist and advisor. He shapes the messaging and content behind each campaign, and advises clients on their lead generation strategy.

Two businesses, one market view

  1. Market Entry SecretsIntelligence

    An intelligence platform for companies entering or growing in Australia and New Zealand: a free market entry report tailored to each company, and vetted directories of providers, mentors and investors.

  2. ForásExecution

    Its consulting and agency arm. Where Market Entry Secrets tells you what the market looks like, we build and run the engine that sells into it.

Why Forás

Forás is the Irish word for growth, development and progress. Our founder, Stephen Mullan, is Irish, and the word names the work: pipeline that grows because the engine behind it keeps improving.

Want the engine run for you? Talk to us first.

Book a call

First meetings in 30 days, and no lock-in after 90 days.