Diagnose
Know what to fix before you build.
A five-day audit of your GTM systems, your outbound and the buying signals you act on. You leave with a scored report and a roadmap, whether or not you work with us again.
Fixed scope, from 5 days. A scored report and a roadmap you keep.
For teams about to spend on pipeline
B2B teams in Australia with a CRM, some outbound and a number to hit, who are not sure which part of the engine is holding them back.
The right time is before your next sales hire, before you raise outbound spend, or when the meetings have gone quiet and nobody can say why.
Companies new to Australia start with the AU Market Scorecard, Diagnose for entrants.
Fixing the loudest problem first
The reps say it's the data, the founder says it's the copy, and the CRM says nothing, so the fix lands wherever the last meeting ended.
Buying a plan nobody can run
An audit that ends in a forty-page deck leaves you with a reading list, not a build order.
What we audit
We read your CRM, your tools and your outbound with read-only access, then we interview the people who sell. Four areas, each scored, each with its fixes in order.
- Signals
- Which buying signals you act on today, formal or not, how well each one predicts a buyer, and which ones you miss. Funding, hiring, new leaders, stack changes, site visits, expansion.
- Systems
- CRM structure and hygiene, enrichment, sequencing, automation and reporting, and whether they connect or run as five separate tools.
- Outbound
- Lists, messaging, channels, deliverability, reply and meeting rates, and what happens after a reply.
- Motion
- Your ICP as the data shows it, not as the deck says it, qualification, handoffs and where deals stall.
Deliverables
- Scored audit report
- Signal map, ranked by how well each signal predicts a buyer
- Gap list, ranked by pipeline impact
- Roadmap you keep
- Readout session with your team
Not a forty-page strategy deck: a scored report your team can act on the week it lands.
What the report looks like
Example rows, not a client's figures
Signals4/10
- Top finding
- Funding and hiring signals tracked by hand, two weeks late
- First fix
- Automate the three signals that predicted your last ten deals
Systems6/10
- Top finding
- Enrichment and sequencing run as separate tools with no record of what was sent
- First fix
- One record per account, with sends written back
Outbound5/10
- Top finding
- Reply rate fine, meeting rate low: replies wait two days for a human
- First fix
- Reply triage within the hour
Motion7/10
- Top finding
- ICP in the deck differs from the ICP in closed-won
- First fix
- Rewrite the ICP from the data
Every row carries the fix, its order and what it depends on, so your team can start without us.
Five days, in order
01Day 1
Read-only access
We get read-only access to your CRM, your outbound tools and your reporting, and nothing changes while we look.
Your part
Admin access on day one, and a shared channel.
02
We read the data and talk to the people
We trace your last twenty deals back to the signal that started them, and interview your founder, your top rep and whoever runs the tools.
Your part
An hour each from three people.
03
Scored report and readout
Each area scored, each gap ranked by pipeline impact, each fix in build order with what it depends on.
Your part
An hour for the readout, with the people who will own the fixes.
04After
The roadmap is yours
Run it with your team, hand it to a Build sprint, or start Run from the top of the list. The report reads the same either way.
Your part
Nothing owed.
Start here, then build or run only what the roadmap says
Diagnose
Fixed scope: from 5 days
This page
Scored audit report and a roadmap you keep
We audit your systems, your outbound and your signals, score each one and rank what to fix first.
A live GTM engine, documented for your team
We build your lead lists, outbound sequences and AI workflows, with scope and end date agreed up front.
Run
Retainer: 90 days, then month to month
If the roadmap says run: Lead Generation or Outsourced Sales
Qualified meetings in your calendar and a weekly pipeline report
Our team runs your outbound and books the meetings, and can work each deal through to close.
The roadmap is yours either way.
Before you book a call
Read-only access to your CRM, your outbound tools and your reporting on day one, and an hour each with your founder, your top rep and whoever runs the tools. We change nothing while we look.
No. The report and the roadmap are yours, written so your team can run them. Some clients hand the roadmap to a Build sprint or start Run from the top of the list; some run it themselves.
The ones you act on today, formal or not, and the ones you miss. For most B2B teams that means funding rounds, hiring, new leaders, changes in the tech stack, site visits and expansion into new regions. We trace your recent deals back to the signal that started each one, so the map ranks signals by what predicted a buyer for you, not in general.
We read the systems, not just the strategy. The report scores your CRM, your tools and your outbound from the data, and every fix comes with its build order and what it depends on, because the people who write it are the people who build engines.
Not quite. For companies entering Australia, Diagnose is the AU Market Scorecard: we score which Australian buyers fit your offer using Market Entry Secrets data and hand you a roadmap. It takes about 30 days and runs before kickoff. Market Entry (0 to 1) explains it.
A GTM engineer and a sales lead from our Australian team, the same two roles that work every account.
Not sure which part of the engine is broken? Start with five days.
Fixed scope, from 5 days. A scored report and a roadmap you keep.