Lead Generation
Qualified meetings with accounts that fit your ICP.
For startups and companies entering Australia: we build the lists, run cold email and LinkedIn, and our team calls to book the meetings into your calendar.
First meetings in 30 days, and no lock-in after 90 days.
When referrals stop filling your calendar
For Australian founders and sales leads with an offer that sells once buyers see it, and companies entering Australia that need meetings before they hire locally.
Your first customers came through your network, and next quarter's number needs meetings with accounts nobody on your team knows yet.
Companies new to Australia start with Market Entry (0 to 1).
Lists built for volume
A bought list reaches people who will never buy, and your main domain takes the spam complaints.
Meetings that go nowhere
Anyone who replies gets a meeting, so your senior people spend their week on calls that were never going to close.
What we build, send and book
This is the Fuel stage of the Forás Engine: the lists, outreach and calls that put qualified meetings in your calendar.
- Channels
- Email, LinkedIn, call
- Targeting
- Your ICP as a brief, run across every account that fits
- Sending
- Separate domains and inboxes, in your accounts, ours or a mix
- Qualified
- Fits your brief, confirmed on a call
Example brief
- Sector
- Fintech
- Headcount
- 50 to 500
- Region
- Sydney
- Signal
- New funding
- Role
- Head of Sales
Deliverables
- ICP brief and scored market map
- Sending domains and inboxes
- Email and LinkedIn sequences by persona
- Call scripts for booking meetings
- Weekly pipeline report
- Meeting quality review
Not a contact list or an email blast: we book qualified meetings into your calendar.
From kickoff to handover
01By day 3
Plug in
We get access to your CRM, inboxes and calendar, set up sending domains and read what your past outreach already tells us.
02By day 14
We map your motion
We write your ICP as a brief, build the first account list and write sequences for each persona. You sign off the ICP and the first sequences before anything sends; after that, we change lists and copy from the data and show you each change in the monthly optimisation review.
03By day 30
The engine runs and compounds
Outbound goes live and first meetings land. Each week, reply and meeting data decide which lists and messages we change.
04When you choose
We hand you the keys
We document your lists, sequences and sending domains as we build them, so your team can run them without us.
Three ways to buy Lead Generation
Scored audit report and a roadmap you keep
We audit your outbound as it runs today, from lists and sending domains to sequences and reply data, then score it and rank what to fix first.
Build
Sprint: from 30 days
If your own team will run outbound
A live GTM engine, documented for your team
We build your lists, sending domains and sequences, with scope and end date agreed up front, and your own team runs them.
Run
Retainer: 90 days, then month to month
The core of this service
Qualified meetings in your calendar and a weekly pipeline report
Our team runs your outbound and books qualified meetings into your calendar for your team to take.
Start anywhere. Most clients start with Diagnose.
Before you book a call
A meeting with someone who fits the brief we agree at kickoff: the right sector, size, region and role, with a reason to talk now. We confirm the fit on a call before the meeting reaches your calendar. After each meeting, your feedback goes into the monthly optimisation review.
You choose. We set up separate sending domains and inboxes in your accounts, in ours or a mix of the two, so your main domain's reputation stays protected.
Yes. Email and LinkedIn start the conversation, and a call from our team books the meeting. We log every touchpoint in your CRM, so you can see what happened before each meeting.
Yes. Buy it as a Build sprint: we set up the lists, sending domains and sequences and document them, so your team can run them. For the wider stack behind outbound, see GTM Systems and Engineering.
Lead Generation ends when a qualified meeting lands in your calendar, and your team takes it from there. Outsourced Sales adds SDR support, with cold calling as its own channel and follow-up after each meeting while your team closes, or Full cycle, where our sales lead works each deal through to close.
Need more first meetings next quarter? Talk to us.
First meetings in 30 days, and no lock-in after 90 days.