GTM Systems and Engineering
Your GTM engine, built for your team to run.
For B2B teams selling in Australia: we build your signal tracking, enrichment, sequencing and CRM workflows, then document each one end to end.
Build sprints from 30 days, with scope and end date agreed up front.
For teams getting ready to scale outbound
B2B companies in Australia with a pipeline target and reps who still research accounts by hand.
The right time is before your next sales hire starts, or when a new pipeline target lands.
Companies new to Australia start with Market Entry (0 to 1).
A CRM that only records history
Reps log calls after the fact, and nothing in the CRM tells them which accounts are ready to buy this week.
Tools that don't talk to each other
Data, sequencing and automation tools each do one job, and the only map of how they connect lives with whoever set them up.
What we build
This is the Engineer stage of the Forás Engine: the systems the other three stages run on.
The engine keeps a scored map of every account and buyer in your market, so your team knows who to call this week and why.
- Signals
- Regulatory change, news, announcements, job changes
- Enrichment
- Firmographic, technographic, buying signals, pains
- Sequencing
- Email, LinkedIn, call
- CRM
- Your current CRM, or one we set up
- Documentation
- End to end, in your own documents
Deliverables
- Stack audit
- Buying signal list
- Scored market map
- CRM data model
- Live workflows
- Documented playbooks
- Trained team
Not a tool resold to you or a strategy deck: working systems, documented as we build them.
From kickoff to handover
01By day 3
Plug in
We get access to your CRM, inboxes and data, then audit what already works before we change anything.
02By day 14
We map your motion
We write down who buys from you and which signals say they're ready, then design how records move through your CRM.
03By day 30
The engine goes live
Signal tracking, enrichment, sequences and CRM workflows go live.
04At the end of the sprint
We hand you the keys
Your team learns each workflow from the people who built it, with everything written down, before we step back.
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GTM Systems and Engineering
Our own newsletter and its LinkedIn page, grown with content and the systems that run it, with no paid ads
Stephen Mullan
Founder, irish insights
Case study
Built as a sprint, run by you or by us
Scored audit report and a roadmap you keep
We audit your stack and sales process, score them and rank what to fix first.
Build
Sprint: from 30 days
The core of this service
A live GTM engine, documented for your team
We build your signal tracking, enrichment, sequences and CRM workflows, with scope and end date agreed up front.
Qualified meetings in your calendar and a weekly pipeline report
Our team runs your outbound and books the meetings, and can work each deal through to close.
Start anywhere. Most clients start with Diagnose.
Before you book a call
No. If you already run a CRM, we plug into it. If you don't, we set one up, typically HubSpot with Clay and n8n around it.
You choose. We set up your CRM, lead data and automations in your accounts, in ours or a mix of the two, and write down every workflow as we build it, so your team can run it without us.
Hire one when the engine needs a full-time owner. Until then, a first GTM engineer starts from a blank stack and builds alone. We build the engine in a sprint, write down every workflow and train your GTM engineer on it when they start.
Yes. Our team runs it through Lead Generation or Outsourced Sales, on Run's terms: 90 days, then month to month. Or your own team runs it, with the documentation and training from the build.
Hiring reps soon? Build their engine before they start.
Build sprints from 30 days, with scope and end date agreed up front.