Market Entry (0 to 1)
First customers, not just first meetings.
For international companies entering Australia: we pick your buyers with Market Entry Secrets data, then our Australian team builds the outbound, makes the calls and, if you want, works deals to close.
First meetings in 30 days, and no lock-in after 90 days.
For companies selling into Australia for the first time
International B2B companies with customers at home and none yet in Australia.
The right time is when you have signed off on Australia and the plan's next step is a local hire.
Hiring a salesperson first
A first local hire needs payroll through an entity or an employer of record, a visa or contractor status and a network built from zero, then ramps slowly in a market you can't yet coach them on.
Selling it yourself from overseas
A week of flying in fills the calendar once. Then the follow-up runs across time zones and the warm conversations go cold.
What Market Entry includes
We land your first Australian customers: localised ICP, first lists, first meetings, first closed deals.
Each stage is one of our services: GTM Systems and Engineering, Lead Generation, Outsourced Sales and AI Transformation. Your Market Entry can include any one of them or all four, chosen for your entry.
When our sales lead closes for you, the entry runs through to first closed deals.
Stages
- Engineer
- CRM, inboxes and sending domains, in your accounts, ours or a mix
- Fuel
- A scored map of your Australian buyers, and the outreach to them
- Drive
- Our Australian team calls, and can work each deal to close
- Compound
- AI workflows, added where they help
Deliverables
- AU Market Scorecard, when you start with Diagnose
- AU ICP and positioning
- First 100-account list
- Local outbound
- First customers target
- Weekly pipeline report
- Documented playbooks
Not a plan you still have to run: when your entry includes outbound, our Australian team does the selling.
Where your Australian buyers sit
We build your lists and make your calls to Australian buyers. One Australian team works all three cities.
Sydney HQ
Head offices for banks, insurers, software and APAC regional teams.
Australia's financial centre, where many multinationals set budgets.
Melbourne
Head offices for health, education, super funds and retail.
A large enterprise and public sector buyer base in its own right.
Brisbane
Resources, energy and construction head offices, plus state government.
Queensland infrastructure spending is drawing in new suppliers.
Backed by Market Entry Secrets' ANZ market data
Not ready to talk? Get the free Australian market report.
From kickoff to handover
01By day 3
Plug in
We get access to your CRM, inboxes and data, and set your Australian ICP and positioning, from your AU Market Scorecard if you have one.
02By day 14
We map your motion
We set up your CRM, inboxes and sending domains, build your first 100-account list and write the outreach for Australian buyers.
03By day 30
The engine runs and compounds
Outbound goes live and first meetings land. When we close for you, our team then works each deal towards your first customers target.
04When you choose
We hand you the keys
Your hires learn the engine on live pipeline, alongside the operators who built it. Everything is written down, so your team can run it without us.
Three ways to buy Market Entry
AU Market Scorecard and a roadmap you keep
For entrants, Diagnose is the AU Market Scorecard: we score which Australian buyers fit your offer using Market Entry Secrets data.
Build
Sprint: from 30 days
Start here if you already know your Australian buyers
A live GTM engine, documented for your team
We set up your CRM, inboxes and outbound for Australian buyers, with scope and end date agreed up front.
Run
Retainer: 90 days, then month to month
Where our Australian team does the selling
Qualified meetings in your calendar and a weekly pipeline report
Our team runs your outbound and books the meetings, and can work each deal through to close.
Start anywhere. Most clients start with Diagnose.
Before you book a call
Sometimes you should, once you know who buys and why. Until then, a local hire carries the cost of setting up in a new market before their first meeting. We start selling now, and when you do hire, your salesperson inherits a working engine and live pipeline. Compare the two: Forás vs your first sales hire.
No. We contract with your company as it is today, and our Australian team does the outreach, so you employ no one here to start. Take local advice on entity, tax and contracts as revenue grows: the Market Entry Secrets vetted provider directory lists advisers.
First meetings land within 30 days of kickoff. First customers depend on your sales cycle, so we set a first customers target with you and report against it every week.
A named sales lead from our Australian team calls buyers in Sydney, Melbourne and Brisbane, with AI building the list and context.
Forás is the consulting and agency arm of Market Entry Secrets. We use its ANZ market data to score which Australian buyers fit your offer, so your first 100-account list starts with buyers who fit, not a bought contact list.
Entering Australia? Talk to us before your first hire.
First meetings in 30 days, and no lock-in after 90 days.