Hiring a fractional sales leader? Ask who runs the outreach.

Set a part-time head of sales against an engine we build and run in your CRM, with our team booking the meetings.

Book a call

First meetings in 30 days, and no lock-in after 90 days.

Time to first qualified meeting

A part-time leader, or an engine and a team

A good fractional leader is worth their fee. The question is who builds and runs the outreach they plan.

Who runs the outreach
You, or a rep they hire. A fractional leader plans and coaches the outreach, and some open doors through their own network.
Two named operators from our Australian team, a GTM engineer and a sales lead. We build the lists, run the sequences and make the calls that book your meetings.
Hiring and coaching a team
Their strength. They write the roles, interview candidates and coach your reps on live deals.
Yours, or your sales leader's. We train your hires on the engine at handover, but we don't recruit or coach your sales team.
Time to first qualified meeting
About a month to find and start a leader. Meetings follow once someone runs the outreach: you, or a rep they hire.
First meetings in 30 days
All-in year-one cost
A$115k to A$200k for the leader alone. The people, data and tools that run the outreach cost extra.
DiagnoseFrom 5 days
BuildFrom 30 days
Run90 days, then month to month
Ramp time
Quick on judgement, because they have led sales before. Slower on detail, because they learn your product, buyers and numbers part time.
No one to recruit or ramp. Our operators learn your product and buyers while they build your lists and messaging.
Coverage
Two or three days a week, shared with their other clients. Outreach runs only when someone has the hours.
An engine plus our team. Signals, lists and sequences run every working day, whoever is on the phones.
Bad-hire risk
Lower than a full-time hire, because a fractional agreement is easier to end. A poor fit still costs the time it takes to see it.
If it isn't working, the weekly pipeline report shows it.
What your team is left with
A plan, a playbook and the team they hired. The lists, data and sequences exist only if someone built them.
A live GTM engine, documented for your team
Scaling up or down
Up means more days, or a full-time hire. Down means fewer days, or ending the agreement.
You change the engagement, not your headcount, at any monthly renewal after the first 90 days.
Management load
Lighter for you: they coach your reps and run the pipeline review. You still agree priorities with them, and someone still owns the outreach.
You read a weekly pipeline report and join a monthly optimisation review. We run the rest.

Fractional figures assume two or three days a week and count from the day you start looking for a leader. Forás figures count from kickoff.

Sources: day rates or monthly retainers for fractional sales leaders in Australia from Fractionus fractional CRO rates (October 2026), with Robert Walters Salary Guide 2026 (NSW) contract rates for Head of Sales as the cross-check; days a week from Fractionus. As of October 2026.

What the fractional route costs in year one

  • A$115k to A$200k

    a year, leader alone

    A fractional sales leader at two or three days a week for 46 weeks, at A$1,250 to A$1,438 a day (Fractionus, October 2026), excluding GST.

  • A$85k

    spent before first meeting

    The leader's fees for the 4 to 5 months before a hired SDR's first meeting, plus what one SDR costs before their first meeting (recruiter fee, salary, super and tools), built from the figures above and Forás vs hiring an SDR.

Hire a head of sales or go fractional, and why both stall

Entering Australia from overseas? See Australian market entry, compared.

A full-time head of sales, hired early

  • A senior salary starts before there is a team to lead or a pipeline to manage
  • They start with no list, no data and no sequences, so they build the basics before they can lead anyone
  • With no reps, they prospect themselves and do an SDR's job on a senior salary
  • Their plans wait for the budget to hire the team that would run them

A part-time leader with no one to lead

  • The plan is sound, but no one has the hours to build the lists, write the sequences and make the calls
  • Outreach falls back to you, and stops each time something more urgent lands
  • They spend their days with you planning and reviewing, which is the job you hired them for
  • Coaching needs reps to coach, so their strongest skill waits until you hire a team

Sometimes you should hire a fractional sales leader

  • You already have reps, and they need someone senior to coach them, review their calls and run the pipeline review.
  • You are about to hire a sales team and want someone who has built one to write the roles and run the interviews.
  • Your board or investors want a senior owner for the sales number and the plan behind it.

When you hire a full-time head of sales and choose to bring the engine in-house, we hand it over, documented, with your team trained on it.

How we hand you the keys

Every number comes with a name

See all results

  • 4

    weeks, kickoff to signed deal

    Lead Generation

    An Australian firm's niche buyer market mapped, verified and emailed in waves, with serious buyers in meetings within three weeks: the engine we build before a first sales hire

    Gearóid Considine

    Managing Director, BrightSide

    Case study

Before you book a call

Yes. The leader owns the number and the plan, and coaches your team as you hire it. We build the engine and run the outreach that feeds it, and the weekly pipeline report goes to them as well as you. They lead from live pipeline, not an empty CRM.

Run the numbers with us before you bring in a fractional sales leader.

Book a call

First meetings in 30 days, and no lock-in after 90 days.