Entering Australia? Don't hire a salesperson yet.

Our Australian team builds your outbound and calls your buyers, using Market Entry Secrets data to find first customers before you hire.

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First meetings in 30 days, and no lock-in after 90 days.

Time to first qualified meeting

One local hire, or an Australian team with an engine

A good local hire is worth making. The question is whether they should arrive before your first customers do.

Time to first qualified meeting
4 to 6 months, counting employment setup, the search, notice and onboarding
First meetings in 30 days
All-in year-one cost
A$245k to A$300k, with super, recruiter fee, tools and travel, before entity or employer of record costs
DiagnoseAU Market Scorecard, about 30 days
BuildFrom 30 days
Run90 days, then month to month
Ramp time
6 months to full productivity, learning your product and a new market at once
No one to recruit or ramp. Our Australian team already works buyers here, and Market Entry Secrets data shows which ones fit.
Coverage
One person for a whole country, reporting to a head office in another time zone.
One Australian team works Sydney, Melbourne and Brisbane, on local hours.
Bad-hire risk
Hard to judge candidates in a market where you don't know the employers or the going rate. A miss costs the search, the setup and the ramp.
If it isn't working, the weekly pipeline report shows it.
What your team is left with
Whatever they documented. Their contacts and know-how leave with them.
A live GTM engine, documented for your team
Scaling up or down
Up means another search from overseas. Down means ending an Australian job, with notice and entitlements to pay.
You change the engagement, not your Australian headcount, at any monthly renewal after the first 90 days.
Management load
Someone at head office manages them across time zones and owns the number.
Head office reads a weekly pipeline report and joins a monthly optimisation review. Our Australian team runs the rest.

Hire figures count from the day you start recruiting. Forás figures count from kickoff. If you start with the AU Market Scorecard, it runs for about 30 days before kickoff.

Sources: base salary for a Senior Business Development Manager from the Robert Walters Salary Guide 2026 (NSW); super at 12% (FY2026-27); employment setup from employer of record list prices (Deel, Remote and Oyster, October 2026); ramp from The Bridge Group AE report 2026 (US data).

What a first local hire costs in year one

  • A$245k to A$300k

    all-in, year one

    One Senior Business Development Manager in Sydney: base from the Robert Walters Salary Guide 2026 (NSW), plus commission, super at 12% (FY2026-27), a 20% to 25% recruiter fee, tools and travel to head office, before entity or employer of record costs. Payroll tax does not apply under the NSW threshold. As of October 2026.

  • 6

    months to full ramp

    Average time for an account executive to reach full productivity, from The Bridge Group AE report 2026 (US data, established markets).

  • A$60k

    spent before first meeting

    Recruiter fee and employment setup, plus salary, super and tools from start date to the first qualified meeting, built from the figures above.

Hire locally or fly in to sell, and why both stall

Hiring before you know the market

  • You judge candidates without knowing which local employers, networks or track records count
  • Your first salesperson learns your product, your buyers and your brand at once, with no local playbook to start from
  • Head office sets targets from home-market numbers, then waits to learn whether they hold here
  • If the hire is wrong, you have already paid for the search, the setup and the ramp

Selling Australia between flights

  • Meetings cluster around each trip, then go quiet when you fly home
  • Follow-up runs on your home hours, not your buyers' hours
  • Your home market loses its leader while you sell into a new one
  • What you learn on each trip stays in your notes, not in a CRM someone else can work

What one local hire needs before the first meeting

  • Entity and payroll setup

    To employ directly, you need an Australian company or registered branch, then payroll, tax withholding, super and workers' compensation. An employer of record skips the entity, for a fee.

  • Visa or contractor status

    Move someone from head office and they need a visa that lets them work here. Engage a local contractor instead and the arrangement has to hold up as genuine contracting under Australian law.

  • Local network from zero

    Your company has no Australian customers, references or partners yet. The hire starts with their own contacts and little else.

First customers before first hire. Powered by Market Entry Secrets data.

Sometimes you should hire locally first

  • You already have Australian customers or pipeline, and you know who buys here and why.
  • Someone can lead the hire in Australian hours, or the role is senior enough to run the market alone.
  • Your entity, payroll and contracts are in place, and Australian revenue can carry a salary through a long ramp.

That's the point we build you towards. When you get there, we hand over the engine, documented, with your hire trained on it.

How we hand you the keys

Before you book a call

No. We contract with your company as it is today, and our Australian team does the outreach, so you employ no one here to start. Take local advice on entity, tax and contracts as revenue grows: the Market Entry Secrets vetted provider directory lists advisers.

Run the numbers with us before you advertise the Australian role.

Book a call

First meetings in 30 days, and no lock-in after 90 days.