Entering Australia? Compare every route to your first customers.
Four routes most entrants weigh, set against our Australian team: time to first meeting, who sells, who owns the customer and what your team is left with.
First meetings in 30 days, and no lock-in after 90 days.
Hire a local salesperson
Forás
The other three routes have no comparable start date. The table below sets out all five.
Five routes into Australia, side by side
Every route here has worked for companies entering Australia. The question is which one fits where you are now.
Figures for the other routes count from the day you start: recruiting, briefing an adviser, looking for a partner or planning a trip. Forás figures count from kickoff. If you start with the AU Market Scorecard, it runs before kickoff.
Sources: hire figures as on Forás vs your first sales hire.
Commit early or sell from a distance, and why both stall
Committing before anyone has bought
- A salary, an exclusive partner or a long contract ties you in before one Australian buyer has said yes
- Targets come from home-market numbers that nobody here has tested
- Exclusive or long terms can block a better route once you find it
- If it stalls, you can't tell whether the market, the message or the route was wrong
Learning Australia second-hand
- Buyer feedback reaches head office through a partner's report or a trip summary, long after the conversation
- Follow-up waits for the next trip or the next partner meeting, while buyers move on
- Nobody in Australia owns the number day to day
- What works lives in someone's inbox or notes, not in a system you can build on
Sometimes another route should come first
Hire a local salesperson
Start here if...
You already have Australian customers or pipeline, someone can lead the hire in Australian hours, and your entity and payroll are in place.
Forás vs your first sales hireHow it pairs with us
When Australian revenue can carry a salary, your hire inherits a working engine and live pipeline, not a blank list.
Hire a market-entry consultancy
Start here if...
Regulation, an entity or open questions about the market stand between you and your first sale.
How it pairs with us
Your adviser sets you up while we sell, so neither waits on the other.
Sign a distributor or reseller
Start here if...
Your buyers already buy through distributors, your product needs local stock, installation or service, or your deal size can't carry direct selling.
How it pairs with us
Sell direct with us first, then sign a distributor for the reach you can't cover.
Fly in and sell it yourself
Start here if...
Your deals are few and large, buyers expect to meet a founder, and you can be in Australia often enough to keep each deal moving.
How it pairs with us
We book qualified buyers into your calendar before you land, then our Australian team follows up once you fly home.
Not ready to talk? Get the free Australian market report.
Every number comes with a name
See all results50
lending partners live in Australia
Market Entry (0 to 1)
Australian launch led from zero, with no one on the ground and no lender on the panel
Ciaran Burke
Co-founder, Swoop Funding
Case study
Before you book a call
No. We contract with your company as it is today, and our Australian team does the outreach, so you employ no one here to start. Take local advice on entity, tax and contracts as revenue grows: the Market Entry Secrets vetted provider directory lists advisers.
Yes, and the split works well. Your adviser handles the entity, tax, legal and regulatory work and the market research. We find and work your first Australian customers, using Market Entry Secrets data to score which buyers fit.
Yes. Selling direct first shows which buyers pay and at what price, so you choose a distributor, and negotiate with one, on evidence. The customers you win with us stay yours. Before you sign, check how any exclusivity treats the accounts you already sell to direct.
Run the numbers with us before you choose your route into Australia.
First meetings in 30 days, and no lock-in after 90 days.